I facilitated an ideation workshop centered around generating problem statements and brainstorming feature ideas, involving product development team and other design colleagues, with the main objective to redirect the existing progress towards a design-driven approach, contributing to product direction and providing necessary foundation for the next stages of the project.

In collaboration with a product manager and user researcher, we conducted market research, perform competitor analysis, carried out user/ stakeholder/ domain expert interviews and concept/ A/B testing.

Overarching problem statement: Construction processes face challenges with lack of integration into digital value chains, dispersed data across various systems, and inefficient communication between stakeholders. These pain points lead to decreased productivity, cost overruns, and project delays.

I use research findings to inform user flows for different features - mapping user needs & defining UI/frontend processes.

I defined information architecture for both the overall Onsite web app, native apps for assembly controls, and specific features within those platforms. This involved organizing the application's content and functionality in a logical and intuitive way, ensuring users can easily navigate through the platform.

One of my initial tasks was to define layouts, UI, and interaction patterns for the overall product ensuring scalability/ adaptability to facilitate additional features in the future. Furthermore, some features are designed for the mobile use at the construction site, so thinking responsively at all times was crucial.

UI was initial delivered based on the first version of a GROPYUS Design System (DLSv1), and later adapted to DLSv2.

We successfully launched an MVP product with multiple features across key topics/ areas, actively used by our internal GROPYUS team responsible for multiple millions-worth construction projects. Based on direct user feedback & organized usability tests, we continiously refine.